6
Total Actions
4
Executed
2
Pending
0
Rejected
Increased daily budget by 20%
Campaign: Summer Collection - Awareness
almost 2 years ago
AI Reasoning
ROAS is 4.6x vs target of 4.0x. CTR has improved 0.8pts week-over-week with stable CPA. Scaling budget to capture additional high-intent audience during peak season.
Predicted Impact
Estimated +$3,200 additional revenue at current ROAS
Actual Impact
+$3,840 additional revenue in 7 days
Approved by Sarah Johnson · Jul 10, 2024 at 09:15
Paused 3 underperforming ad creatives
Campaign: Lookalike - High Value Customers
almost 2 years ago
AI Reasoning
3 creatives have CTR below 0.8% after 5,000+ impressions each with ROAS below 1.5x. Pausing to focus spend on top 2 performers with 3.2x+ ROAS.
Predicted Impact
Improve campaign ROAS from 2.1x to 3.0x+
Approved by Mike Chen · Jul 12, 2024 at 14:30
Raised target ROAS from 500% to 520%
Campaign: Running Shoes - Performance Max
almost 2 years ago
AI Reasoning
Campaign has consistently beaten ROAS target for 14 days. Tightening target to improve efficiency while maintaining volume. Search impression share at 62% — room to be more selective.
Predicted Impact
Improve ROAS by ~0.1-0.2x with minimal volume loss
Actual Impact
ROAS improved to 5.2x, volume maintained within 3%
Approved by Sarah Johnson · Jul 8, 2024 at 11:00
Swapped hero creative — replaced 2 low-CTR images
Campaign: Summer Collection - Awareness
about 1 hour ago
AI Reasoning
"Summer Hero Banner" (asset-1) shows 3.8% CTR vs. campaign average 2.4%. Replacing "Old Catalog" (0.7% CTR) and "Static Product" (0.9% CTR) with high-performer and AI-generated variants.
Predicted Impact
Estimated CTR uplift from 2.4% to 3.2%, reducing CPM effective cost
Created Holiday Campaign draft for review
Campaign: Holiday Campaign - Draft
about 2 hours ago
AI Reasoning
Based on last year's Q4 performance data and current asset pool, generated a full campaign structure: 3 ad sets (Prospecting 1%, Retargeting 30d, Cart Abandoners), 12 ads using top-performing assets. Budget allocation optimized for peak November 25 – December 25 period.
Predicted Impact
Projected $286,000 revenue at 5.2x ROAS based on historical data
Added 14 new negative keywords
Campaign: Brand Search - Core Terms
almost 2 years ago
AI Reasoning
Search term report shows 18% of spend on irrelevant queries (competitor brand names, DIY terms). Adding negatives to prevent wasted spend. Estimated savings: $180/week.
Predicted Impact
Reduce wasted spend by ~$180/week, improve CPA by ~8%
Actual Impact
CPA improved from $8.1 to $7.3 in 10 days
Approved by Mike Chen · Jul 5, 2024 at 16:00